Destination Races Wine Festival

The Loudoun Wineries Association is once again teaming up with Destination Races to sponsor the 9th Annual Virginia Wine Country Half Marathon on Saturday, June 1, 2019. Doukenie Winery has generously offered to host the event again this year.

This race, and the wine and music festival that follows, are part of a series of races and wine festivals hosted in wine regions all over the country, and ours attracts approximately 2,000 wine-loving guests! It is a wonderful opportunity to promote our region, your winery, and at the same time support the LWATo showcase our region, the LWA invites all Loudoun wineries to participate in the post-race Wine and Music Festival. This was a very successful sponsorship endeavor for LWA last year, and we hope to continue to make it a valuable promotional opportunity for the region and our members. To register for the festival as a Winery Partner, please fill out the form below. Keep in mind “the-sooner-the-better” for maximum exposure!  Additional details on logistics will be provided closer to the event.


Destination RAces Wine Festival Details

Event Details: Post Race Wine & Music Festival
Date & Time: Saturday June 1, 2019 - 9:30am-12:00pm
Location: Doukenie Winery - 14727 Mountain Rd, Purcellville, VA 20132

The Loudoun Wineries Association is once again teaming up with Destination Races to sponsor the 9th Annual Virginia Wine Country Half Marathon on Saturday, June 1, 2019. Doukenie Winery has generously offered to host the event again this year.

This race, and the wine and music festival that follows, are part of a series of races and wine festivals hosted in wine regions all over the country, and ours attracts approximately 2,000 wine-loving guests! It is a wonderful opportunity to promote our region, your winery, and at the same time support the LWA.  To showcase our region, the LWA invites all Loudoun wineries to participate in the post-race Wine and Music Festival.

Participating wineries will benefit from Destination Races’ social media campaigns!  Sign up by March 1 for more exposure!  LWA will also provide a great deal of exposure for our Winery Partners via multiple social media promotions. The earlier you sign up, the more exposure for your winery!

There is no registration fee. Each participating winery is provided with a booth and set up to provide tastings at the festival. This includes a table on risers, tablecloth, umbrella, glasses, ice bucket, and ice. 

Participating winery requirements:

· Wine for tastings and to sell by the glass and by the bottle (Recommend approximately 4 cases. Wineries generally offer a white and a red, but it is up to you what wines you wish to serve). Last year, over half of the participants purchased wine.

· Award donations (e.g., gift certificates, wine gift baskets, etc.) These are awards that are given to the top performers in each category and must be redeemable at the festival. Please see registration form for details.

· Staff to pour wines at your booth.

As an added bonus, Destination Races is offering participating wineries 2 complimentary race registrations or up to 8 registrations at 50% off if you want to recruit a racing team to represent your winery.  

Questions?  Please email info@loudounwine.com. This was a very successful sponsorship endeavor for LWA last year, and we hope to continue to make it a valuable promotional opportunity for the region and our members.

We hope you’ll take advantage of this great marketing opportunity for your winery and the Virginia wine region!